Purple Diamond Blog

As a small child the word I probably heard the most was “no”, but as an adult I am hooked on the word “yes”.  “Yes” opens the door to possibilities that lead to opportunities that brings us to more success in both our life and our business.  Sounds simple, but the majority of people today [...]

As Purple Diamond is winding down their short work week with the holidays fast approaching there is one question that popped up yesterday at a holiday open house that I attended at the Cummings Center in Beverly, “is it over yet?”  2009 was not exactly an easy year for local businesses, but it was still [...]

The last 50 years TV advertising has had some significant changes. Fifty years ago, you would find entire TV shows that were sponsored by one company like Phillip Morris or Firestone. This was a branding form of advertising that helped keep the name recognition there. Then in the 1960’s and 70’s there was a shift [...]

Today is Saturday and next week is Christmas and Purple Diamond will be closed for the holidays. When I started my blog a few months ago I was clear that I would keep it to the work week only and not blog when I was off for vacation, but my stats show that there are [...]

There is a huge focus these days on internet marketing and how to effectively use social media, blogging, email marketing and search engine optimization, but is this shift to setting up an internet marketing strategy enough? If you clicked through your website and 4 of your competitors, would yours stand-out? How about your blog or [...]

So you decided to jump in feet first in to the sea of the social networking on the internet with your business and you are proud of the profile business pages that you have set-up, but where are the fans and followers? Sure, we all saw the movie with the famous line, “…if you [...]

I am often asked how I find time to attend chamber events, business networking groups, keep up with social networking like Twitter/Facebook/Linkedin , write my Purple Diamond marketing blog AND help my clients with their own marketing and advertising and the short answer is that I work long hours which is made easier with a [...]

When is the best time to ask for help? Too many businesses wait til their in really bad financial shape before they contact a professional to help with their marketing and advertising. Maybe it is fear of what it costs to hire a marketing professional or an advertising agency, or maybe it is that [...]

Most businesses cut way back this year and did not give raises or bonus money for employees, but now they must decide if their annual holiday customer gift giving and tipping to the mailman and other service providers will be eliminated, too. The good news is that your struggle with this question has been [...]

This morning I attended a local ribbon cutting for a new business at the Cummings Center in Beverly, Il Tramezzino Place. Since I am on the Board of Directors of the Beverly Chamber of Commerce I try to attend as many networking events as possible as a way of supporting the community and the [...]