EntriesOwning your own business has some real perks like defining your own “do’s and don’ts” for your company. Dress code in the work place is one area you will make a decision about by how you dress. If you have worked in the past at a company where they have strict rules about how you must dress, then your first thought might be that you want a more relaxed business attire. You may even want to wear jeans and a t-shirt and sneakers all week, but unless you are a construction worker or you never see the light of day with your business, plan to “dress for success!”.
It amazes me how many college graduates miss that message when they go out and apply for positions or work as interns their senior year. Though you will have people say, “wear what you want”, a first impression is a lasting one and you want to offer the best impression you can. Think about if you were to go on a first date with someone and they showed up at the door looking like they haven’t showered in a month and they have ripped jeans and a t-shirt with an offensive saying on it…..though you might relate to this casual dress, chances are they will not make a great impression on you or your friends. Dressing for business works the same way. If you get an appointment with a potential client and it is their first time meeting you and you decide to go super casual and wear jeans and they are in a suit and tie, how confident will you be that they are seeing the best you?
Sure, we all want to believe that it is our abilities that sell us and not what we wear, but great marketing recognizes that people often buy with their emotions. If you look a mess, they may “think” you are not prepared to handle their business. You might be saying that if Donald Trump walked in to your office in torn jeans, you wouldn’t care. Most of the successful celebrity business people required a professional attire when they started in business and it was only after they made millions that they could dictate how they wanted to be seen.
How about if you have no meetings and will be working in your office all day, do you need to be dressed well? Again, you are the owner and you will decide this, but studies have shown that people who dress professionally while answering phones will project more confidence. And, if you get a last minute call during that day to meet with a prospect you lose no time with going back home and getting dressed for the meeting.
These days my son, who recently graduated from college, is working weekends doing telephones sales. Without me ever saying a word, he dresses each weekend professionally in a tie and sometimes full suit to sit in a cubicle to make phone sales next to co-workers who are in their comfy weekend clothes. His sales are higher than most even though he is new to the company. When I asked him if he is required to dress for the position which is commission based selling, he quickly said “no” and explained that he has watched me work from home in business dress and make-up and ready for anything when that phone rings and knows that much of my confidence comes from looking professional at all times.
Though there are jeans that cost more than some suits, you may wish to look again at how you are choosing to represent your own business and if the message you give with your own appearance is helping or hurting your brand!
All my best to your success!
~Charlene
“Success wears the Purple Diamond!”
Tags: Business Success
14 Comments
What a great blog! It’s a pity that i can’t find your rrs address. If you can offer rrs subscription service, i can track your blog easier!
Hi Christian~
Thanks for finding and reading my blog and the compliment!
I will have my IT specialist look into setting up the rrs subscription service so you can track the blog easily, but until then I encourage you to follow me [PurpleDiamond89] on Twitter where I often tweet the latest marketing blog topic. Thanks again and I am glad you like my blog.
Great articles and it’s so helpful. I want to add your blog into my rrs reader but i can’t find the rrs address. Would you please send your address to my email? Thanks a lot!
Hi Air Jordan~
The Purple Diamond Blog does have the RSS if you go to the Home Page and look at the right of the page. However, I am pasting the address for you to make it easier: http://purple-diamond.net/blog/feed/ I want to thank you for reading my blog and complimenting me on my articles and I hope you will share my blog with others. All my best to YOUR success ~ Char
I¡¯m glad I came across this post. Once in a while, I will do a search for a good blog to explore. I think I discovered one here.
Thanks you! I appreciate the positive feedback to my blog. ~Char
Thanks for the post, it definately answered some of my questions.
Established you as being a fave so I will; be back again
In Common I don’t post on sites, but I would like to state that this place in truth pushed me to try and do so! Quite good submit.
I appreciate you finding my Purple Diamond marketing blog and for posting such a nice comment. Hope you continue to read the blog and share it with your friends. ~ Charlene
You might be an extremely wise person!
My God, I assumed you was planning to chip in with some decisive insight in the end there, not abandon it with ‘we leave it to you to decide’.
Hi Carlo~Thanks for reading the Purple Diamond Marketing Blog and for posting a comment. The ending of “we leave it to you to decide” is based on the belief that in the end, what a person chooses to do with their business remains their choice. When I work with businesses I like to be a partner to their success. This requires listening to their thoughts and helping them create the best marketing strategy that still remains in-line with their mission statement and vision of their company. Some of my clients grow from this and expand their original vision to take it to a level they never considered before, but it still comes from the core of what they want for their life and company.
Hope you will come back to my blog and read other posts and share them with others. All my best to your success! ~ Charlene
Thank you for finding the Purple Diamond Blog and I hope you will return and share this site with your friends. All my best to your success! ~ Charlene:)
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