I would say I am still very new to “branding” as it is defined for a business’ image/identity. Based on the points you mention here though, I don’t really know if I would say that now. I assumed that doing all those things was common knowledge, and that people would automatically do that because it just makes sense. As I become more involved with branding and all that good stuff that it involves which normally a marketing team or design firm would be hired for, I am learning many companies don’t see the basic logic I’ve always thought was the ovbious thing to do.

The Port Candle is a shop my mother opened in October in Newburyport, and as the web/graphic design freak in the family, I became the website developer/designer/marketer/writer etc. As well as designer of all other graphics, logos, banners, the store signs, HTML email design and email campaign marketer, the list goes on and on.

Basically, I am the marketing team, AND the design firm, AND more. It’s probably the best thing to do, have the same person, do all those things, which as I now see as the definition of a “company brand”. It’s all the things that make up the identity, and visual image portrayed to those portential customers, and how they connect with a company.

I don’t even really know if any of that is wrong, or not part of branding, aside from the design aspect of it and using the same colors etc. I am not a professional marketer or advertiser. I don’t even have a complete understanding of “brand”. I am just a web/graphic designer with my own design blog, which has pushed me to learn EVERYTHING ELSE besides the design part of it.

I lost where I was going with this. You seem to have a somewhat, far better grasp on marketing, and branding than me though. It’s not that I KNOW how to do that suff, but I guess have come to see it as a common knowledge thing, that is the obvious thing to do.

Hope that made sense, or had a point, because am done now lol.