Purple Diamond Blog

There has been a shift in marketing away from print to doing more email marketing and on-line brochures, but are paper brochures a thing of the past? No, they are actually being used more frequently with smaller businesses who need to look professional without spending too much of their marketing budget.
With easy-to-use templates and high [...]

Having worked in TV advertising for many years I recognized the importance to getting your complete message out with only 30 seconds. Yes, TV can have shorter and longer ads and even infomercials that are 30 or 60 minutes long, but the majority of TV commercials are 30 seconds. But what about a video [...]

Many of us would not be in business if we did not know how to ask for a customer’s order, but how many business owners realize the importance of asking people to subscribe to your newsletter, read your blog or follow you on Twitter and Facebook? Nancy Black of Organization Plus used her 30 [...]

In good years your company was able to offer holiday bonus money and raises, but this year you have a hold on everything and your team is being asked to do more work than ever before because of lay-offs, how do you keep your workers motivated? History shows that employees who feel unappreciated and [...]

This weekend I braved the malls to do some people watching and check out the sales. As my husband and I managed to work our way in to the local Best Buy store, I bumped in to another shopper in the crowded aisle. She was very pleasant and we joked about hearing that there [...]

Yesterday was one of those days in which the world was rushed and not everyone was offering the best customer service. Since I start my day with coffee, the local coffee shop sees me quite often and handles my order of Pumpkin flavored coffee at their drive thru window. Unfortunately, the beloved pumpkin was [...]

November and December are two big months for advertising because of the holiday sales, but they are also important months for businesses to talk advertising strategy for the New Year. How many times have you had a media sales rep contact you about placing an ad in the paper or on radio and they [...]

So you are about to embark on a new business venture or maybe you are choosing to “recreate” your existing one, are you struggling with writing the content for your website or brochure? Relax, this is not a doctoral thesis, great marketing is when your message is understood, remembered and motivates me to take [...]

My blog is around a month old and I decided to create my own blog so I could see for myself how well this form of marketing works. It is one thing to read reports about a new marketing product, but it is another to see firsthand what my client’s potential experience would be by [...]

If you watched a football game on Sunday in which both teams came out in all different colored uniforms instead of one “team” uniform, would it be difficult to distinguish who was on which team and which team you wanted to route for? Keeping your business image [business logo, company name, tag-line, color used [...]