Purple Diamond Blog

Have you ever met an “Energy Vampire”? These people walk among us and may look like us, but after one meeting with an energy vampire you will see what they are great at…..stealing your energy and leaving you exhausted for the rest of the day. Often when you ask an Energy Vampire how [...]

For years I have enjoyed working with local businesses and helping them to advertise their business with a 30 second TV commercial that airs on many of the top networks. TV advertising is both effective and still an affordable way to reach your target market in an exciting and fun way. Everyone loves to [...]

Owning your own business has some real perks like defining your own “do’s and don’ts” for your company. Dress code in the work place is one area you will make a decision about by how you dress. If you have worked in the past at a company where they have strict rules about how [...]

This morning I met with the owner of Hamilton Bookkeeping to review my accounting system and make sure everything is all set for the end of the year for my business. The peace of mind I get from having someone who is versed in the program I use for my accounting [Quickbooks] to review [...]

Today I attended a marketing seminar on “Knowing Your Niche Market”. Some of you may be asking yourself why a marketing coach and advertising agent would go to such a seminar and my response would be with 2 great reasons. The first, even when you specialize in a field you should always stay [...]

Today is Veteran’s Day in the US and Remembrance Day in Canada, and I wanted to be sure to thank the military who have bravely defended my country, protected my family and way of life and helped to provide me the opportunity to be free to choose to be a business owner. There [...]

No budget to hire a marketing director? Maybe your company is down to the bare bones with just you as the person who is wearing all the hats and you are struggling with understanding Twitter, Facebook, Linkedin, Email Marketing, Blogging, etc. and you finally have a website and people are telling you that it [...]

Are you the first person to talk in every conversation? Do you think your listening skills are pretty good because you let the other person speak? If you are busy waiting to jump in with your own thoughts chances are you never heard anyone else’s conversation. The best business owners and sales reps [...]

There is no doubt that 2009 was a challenging year for most businesses, but I saw a trend that was significantly different in the advertising field than in past down economies…..businesses cut their advertising budgets instead of advertising more and taking advantage of better rates from TV, radio, billboards and newspapers. Some businesses shifted [...]

Today, I attended the Salem Enterprise Center’s “5th Annual Million Dollar Women Symposium” which was sponsored by the Beverly Cooperative Bank. The panel of speakers were all business women who built companies to over $1 million in revenue. As I listened to how each of them overcame obstacles, raised money, grew their business and [...]