Purple Diamond Blog

The number one marketing question I had this past week from business owners was, “How do I  get referrals?” The obvious response is that you ask for them!  I am amazed when talking with new clients to hear that they never have created a referral program with their existing client base or they fail to [...]

“How to Turn Around a Business in Trouble”  was today’s topic at the North Shore Business Forum in Danvers, MA.  Since I serve on the Board of Directors for this networking group, I try to attend each Friday and I enjoy listening to the various guest speakers that share their knowledge with the business group.  [...]

Yesterday,  I received 2 thank you letters from a local Girl Scouts’ Cadette Troop who had asked me to speak at their Business Women’s Seminar in June and it prompted today’s marketing blog topic, “Give To The Community and Help Your Business”.   Whether your company sells business-to-business or business-to-consumers, the model of helping your community [...]

If you have a business in 2010 most likely you have a website, but are you looking at the traffic reports for your site and other on-line  reports for internet advertising that you are running to determine how successful your on-line marketing footprint is? “Clicks” or visits to your website does not equal an automatic [...]

Why do so many businesses now have a Facebook and Twitter page?  Simple, that is where the majority of people are spending their time! Whether they are using their Iphones or using internet from their PC at work or home, at any time of the day or night you will find a huge crowd hanging-out [...]

[note: these tips are just suggestions and it is up to the individual business to determine what is best for their business.]
1.)    Frequency is key!
Posting an update at least once per day  and adding  “friends / fans”  to your personal and business page must be on-going and with effort.  Do not wait for people to [...]

As more and more newspapers are creating an on-line version of their daily paper to compliment the paper version of their publication and sharing it with Facebook and other on-line social media networks, advertisers are taking a second look at the importance of placing an ad or having their picture in the paper! This past [...]

As we approach the Memorial Holiday Weekend and the official start of summer many businesses know that this is a time in which their own business slows down because of their clients, colleagues and staff have vacations.  So, what do you do during the slower days of summer which can help to increase sales for [...]

With a flood of information coming to people daily via texting and tweeting, email marketing, posts from social networking sites and specific on-line groups, print ads and flyers,  radio spots, TV commercials, etc….the need for you to repeat your message again and again and again is more important than ever before in business! Even a [...]

I have never played a game on Facebook, but I have gotten several clients this past year from effectively using this social networking site.  So, why are some people getting clients and others are saying it is a big waste of time?  “Attitude and aptitude!”  If a person doesn’t believe that on-line social networking is [...]