HAPPY BIRTHDAY…
Today is my daughter’s 22nd birthday and so I decided to write my marketing blog about birthdays and how wishing a client a “happy birthday” can elevate your status from their vendor to a friend! Why does it matter? Relationship building and connecting on a more personal level has always improved retention of customers. Why do you think there are so many business people who learn to play golf or they socialize with clients outside of work? Making a strong connection helps to keep competitors from stealing your accounts. Why birthdays? Well, there is nothing nicer than to have someone remember your birthday and if you have jumped on board with Facebook or other on-line social networking sites or have a great data-base program that includes your clients’ birthdays, you can easily send them a quick message wishing them to have a great day. And, if you have more time on your hand, there is nothing better than getting a birthday card in the mail. Last year one of my new marketing coaching clients surprised me with a personal card that was made just for me for my birthday. Yes, she made a great impression and a real friend who will actually drop other projects and get her’s done first. LOL Probably should not have admitted that, but I am an honest person and I like to help others understand the importance of making a positive and lasting impression.
So, as I wish my daughter, Nicole, a Happy 22nd Birthday….I remind my readers that it doesn’t take much to connect on a more personal level and it will bring you more business and a higher retention rate of customers.
All my best to your success!
~Charlene
“Success wears the Purple Diamond!”
Tagged as Business Success, Customer Service
Categorized as Business Topics
Happy birthday to your daughter, wish I was 22 again even though 21 was better.
Yeah relationships with clients is a big thing. I don’t really have clients, but I’ve read way too much for my own good about a lot of stuff, much of which I have no clue why. I guess I have a thirst for knowledge and a lurking desire to do “freelance” work, but have no idea how to, or if I should.
But yeah, those little things makes a big difference. At the right time, it could even be the “deal maker” with potential clients or whatever. I’m don’t worry, I’m also guilty of dropping everything to work on something else for someone, similarly to what you said.
It’s a personal connection thing that happens in everyday life, not just in business. People do things like that all the time really. Like friendly favors idk.
Hi Jared! Thanks for the birthday wishes for my daughter….I have two adult children and one soon to be son-in-law who make my life so wonderful. They ALL [including my husband] wear “purple” to support PURPLE DIAMOND!
Your thirst for knowledge and your desire to do “freelance” work is a smart move. You never know where the road will take you in life and gathering skills/knowledge along the way and having the chance to test them out in freelance work so that you build a portfolio will have you positioned for greatness FAST! Thank you again for reading my blog & I will remember that you like to do Freelance work!
All my best to your success ~ Char
More sound advice. Nice! Also today is my sister’s birthday so now I’ll always remember your daughter’s!
Oops… I meant Jan 6th is my sister’s birthday. Today is Elvis’s birthday. Now there’s someone I’d like to wish a Happy Birthday too!
LOL…Elvis? Yeah, that would be interesting!
Happy Birthday to your sister.