Purple Diamond Blog

How much of my budget should I devote to advertising my business? This is a question I am asked quite often and the answer can vary depending on the business and what their goals are for their marketing and advertising efforts.  However, most of my clients who have been successful in business have stuck with [...]

The past few months I have noticed a shift in the business opportunities that are coming my way.  Calls from business owners who are asking for help with advertising and they are ready to devote a significant portion of their budget to promote their business on TV and radio and the internet.  For an advertising [...]

How do you decide where you should advertise your business each year?  For some businesses they are working off an old media plan or schedule  that was created over 5 years ago and because of the slow economy they have reduced their advertising budgets which has left their strategy outdated and no longer useful.  If [...]

We have all heard that this is the year for on-line social networking and having a blog, but is a blog right for you?  To start one requires a serious commitment on the part of the blogger and the time to keep the blog active with consistent postings or it could reflect poorly on the [...]

This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended.  The bride’s outfit and hair a perfect picture for [...]

Two years ago today I started my advertising agency, Purple Diamond!  I left a secure paycheck and and a company that wanted me to stay to open the doors to my own business and dreams.  I had always done well in the past when I had worked in advertising for other companies and I believed [...]

Did you know that the 2009 Nielsen ratings showed the largest age group of people using on-line networking for  Facebook, Linkedin and Twitter fall in the 35-49 year old age grouping with the second largest being 50-64 year olds?!  Two weeks ago when I shared that information with a room of business owners during my [...]

For some of my regular readers to my blog they know I have been missing most of this week because of a death within my family, but if you are new to my blog then you might have wondered where I have been so I decided to post today and share my thoughts. Death is [...]

Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable!
LET GO OF YOUR FEAR!

Target marketing cannot work and offer the sales results you need until you let go of your fear.  “EVERYONE” is not a target market. The fear factor is one of [...]

Taking care of your personal health or dental hygiene  with  an annual check-up is a widely accepted practice by most people, but how many business owners have hired a marketing firm to look closely at their marketing footprint to see if their marketing message is strong and healthy?  Having an outside marketing person who can [...]