Purple Diamond Blog

Negative advertising or selling your products or services by putting the competition down is one marketing strategy that has been used successfully by political candidates and by some of the larger companies like Apple and Microsoft. Though this technique has certainly received attention in the political arena and on some TV commercials, is it the [...]

I was working in TV advertising when companies were first being approached about having a website. The company I was working for in the Boston area had asked us to sell websites to our TV clients and then someone in California would create them. It sounded easy, but that was my first introduction to [...]

A few months ago, I was asked to be on an Entrepreneur Panel to discuss what a person needs to know BEFORE they jump in to the waters of owning their own business. So, I created my own survival kit list and I am posting it here to help those of you who are thinking [...]

Today I was the guest speaker for my local chamber, but I have spoken at many business events and I am scheduled to speak at a few more this year. Why do I speak? Beyond getting a chance to help out many of the local business networking groups and chambers, I “speak up” to [...]

5 Quick Tips to “Turn-On”
Your Chamber Membership!
A chamber membership is like a new computer ~ if you never turn the computer on and use it, you will never see the real value of owning a computer. Being active in your local Chamber of Commerce will help you to grow your business. It is time [...]

Procrastination, or putting off what you “should” do today for another day, is one of the biggest reasons why businesses do not grow and often struggle to survive during challenging times. We all have times when we just do not feel like doing something. However, chronic procrastinators seriously hurt the health of their business, the [...]

Starting a new business or keeping an old business going in 2009 can often take much of your time and energy. How do you balance owning a business with making time for the people you live with and love?
This weekend my uncle passed away and as arrangements were being planned and cousins from out-of-town were [...]

When people ask me how I am doing I respond with, “I’m better than good!” That was the result of attending a GET MOTIVATED seminar in New Hampshire back in 2006 that Zig Ziglar spoke at. I was fortunate to attend many of these motivational seminars over the decade I spent working in TV advertising [...]

Today I went to my Purple Diamond LLC fans page on Facebook and was alarmed to see the 24 Discussion topics I have posted over the past couple of months were gone. Cyberland never never land? Were they gone for good? I quickly tried to contact Facebook, but saw only a list of “help” topics [...]

What does a company do when they have very little money for marketing or advertising? Beyond hiring an affordable specialist like Purple Diamond to coach your company through the marketing and advertising maze of options, the first thing a business owner must know is what their product or service is, who the right target market [...]