Purple Diamond Blog

As Purple Diamond is winding down their short work week with the holidays fast approaching there is one question that popped up yesterday at a holiday open house that I attended at the Cummings Center in Beverly, “is it over yet?”  2009 was not exactly an easy year for local businesses, but it was still [...]

Many of us would not be in business if we did not know how to ask for a customer’s order, but how many business owners realize the importance of asking people to subscribe to your newsletter, read your blog or follow you on Twitter and Facebook? Nancy Black of Organization Plus used her 30 [...]

This weekend I braved the malls to do some people watching and check out the sales. As my husband and I managed to work our way in to the local Best Buy store, I bumped in to another shopper in the crowded aisle. She was very pleasant and we joked about hearing that there [...]

There is no doubt that 2009 was a challenging year for most businesses, but I saw a trend that was significantly different in the advertising field than in past down economies…..businesses cut their advertising budgets instead of advertising more and taking advantage of better rates from TV, radio, billboards and newspapers. Some businesses shifted [...]