Tag archive for ‘Advertising Plan’
EMOTIONS CAN SPOIL YOUR ADVERTISING!
When I first got in to selling TV advertising campaigns I was surprised at how many business owners would want to buy the TV networks that they enjoyed watching without much thought of who their target market was and if the network they liked appealed to who they needed to reach. Emotions verses logic is [...]
Tagged as Advertising Plan, Advertising Strategy, Business Success
Categorized as Business Topics
DEVELOPING YOUR ADVERTISING PLAN
November and December are two big months for advertising because of the holiday sales, but they are also important months for businesses to talk advertising strategy for the New Year. How many times have you had a media sales rep contact you about placing an ad in the paper or on radio and they [...]
Tagged as Advertising Plan
Categorized as Business Topics