Tag archive for ‘Advertising Strategy’
Business Referrals
The number one marketing question I had this past week from business owners was, “How do I get referrals?” The obvious response is that you ask for them! I am amazed when talking with new clients to hear that they never have created a referral program with their existing client base or they fail to [...]
Tagged as Advertising Strategy, Business Referrals, Business Success, Marketing Tips, Referrals
Categorized as Business Topics
The Right Time To Advertise
“How to Turn Around a Business in Trouble” was today’s topic at the North Shore Business Forum in Danvers, MA. Since I serve on the Board of Directors for this networking group, I try to attend each Friday and I enjoy listening to the various guest speakers that share their knowledge with the business group. [...]
Tagged as Advertising in a Recession, Advertising Plan, Advertising Strategy, Business Success, Target Marketing, TV Advertising
Categorized as Business Topics
Give To The Community and Help Your Business
Yesterday, I received 2 thank you letters from a local Girl Scouts’ Cadette Troop who had asked me to speak at their Business Women’s Seminar in June and it prompted today’s marketing blog topic, “Give To The Community and Help Your Business”. Whether your company sells business-to-business or business-to-consumers, the model of helping your community [...]
Tagged as Advertising Strategy, Business Success, Community Sponsor, Marketing Tips, Target Marketing
Categorized as Business Topics
Saw It In The Paper Today!
As more and more newspapers are creating an on-line version of their daily paper to compliment the paper version of their publication and sharing it with Facebook and other on-line social media networks, advertisers are taking a second look at the importance of placing an ad or having their picture in the paper! This past [...]
Tagged as Advertising Strategy, Business Success, Facebook, Marketing Branding, Newspaper
Categorized as Business Topics
Increase Sales During Slow Summer Months
As we approach the Memorial Holiday Weekend and the official start of summer many businesses know that this is a time in which their own business slows down because of their clients, colleagues and staff have vacations. So, what do you do during the slower days of summer which can help to increase sales for [...]
Tagged as Advertising Strategy, Business Success, Marketing, Sales Tip
Categorized as Business Topics
TV and Radio Commercials Still Work!
The past couple of months I have been handling the advertising and promotions of an event that is taking place today and tomorrow and because the client has run this event in the past he has an excellent system set-up with his website registration for finding out where people heard about the event. This is [...]
Tagged as Advertising Strategy, Business Success, Internet Marketing, Radio Advertising, TV Advertising
Categorized as Business Topics
How Much Should I Spend On Advertising?
How much of my budget should I devote to advertising my business? This is a question I am asked quite often and the answer can vary depending on the business and what their goals are for their marketing and advertising efforts. However, most of my clients who have been successful in business have stuck with [...]
Tagged as Advertising in a Recession, Advertising Strategy, Business Success
Categorized as Business Topics
When Your Business Takes A Turn
The past few months I have noticed a shift in the business opportunities that are coming my way. Calls from business owners who are asking for help with advertising and they are ready to devote a significant portion of their budget to promote their business on TV and radio and the internet. For an advertising [...]
Tagged as Advertising in a Recession, Advertising Strategy, Business Success, Procrastination In Business
Categorized as Business Topics
SCATTERED WITH NO DIRECTION
How do you decide where you should advertise your business each year? For some businesses they are working off an old media plan or schedule that was created over 5 years ago and because of the slow economy they have reduced their advertising budgets which has left their strategy outdated and no longer useful. If [...]
Tagged as Advertising Plan, Advertising Strategy, Business Success
Categorized as Business Topics
HOW MEMORABLE ARE YOU?
This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended. The bride’s outfit and hair a perfect picture for [...]
Tagged as Advertising Strategy, Business Success, Effective Communication, Marketing Branding
Categorized as Business Topics