Purple Diamond Blog

As I am getting in the spirit of hosting my daughter’s wedding which has a Disney Theme, I found some great quotes from Walt Disney which inspired me to write this blog post about having a mouse for your business.  What is the “mouse” and why do you need it today more than ever? The [...]

As January is hitting high gear for many business owners who are getting a jump start on closing sales for 2010, it is important to remind people that even busy people continue to network both in person and on-line.  This is one of the main reasons their business is so busy and successful, they understand [...]

When I first got in to selling TV advertising campaigns I was surprised at how many business owners would want to buy the TV networks that they enjoyed watching without much thought of who their target market was and if the network they liked appealed to who they needed to reach.  Emotions verses logic is [...]

This weekend I was emailed my daily inspirational quote from a good friend and past client, Jace Carlton, of CHANGE YOUR STARS! Jace has a passion for helping to inspire people to greatness and I think this quote says it all:
DREAMS
One person says,
“There’s no way I’ll ever be able to achieve
my dreams.”
Another person says, “I’ll [...]

This morning as I attended the annual Kick-Off Breakfast for the North Shore Business Forum I was engaged in a conversation about having realistic expectations for our marketing efforts.  We all want to have HUGE success. Who wouldn’t love to join a business networking group and walk away with a client on the first day [...]

Today is my daughter’s 22nd birthday and so I decided to write my marketing blog about birthdays and how wishing a client a “happy birthday” can elevate your status from their vendor to a friend! Why does it matter? Relationship building and connecting on a more personal level has always improved retention of customers.  Why [...]

When was the last time you walked in to a gift shop or jewelry store and there were no price tags on any of the items?  Did you ask the store clerk for help or did you make the assumption that if you had to ask the price you just might not be able to [...]

The first Monday of the New Year is one of those days that can either be the jump you need to kick the year off for your business in a positive way or it can be one that has you feeling tired or overwhelmed.  Hopefully, other than feeling sore from shoveling snow all weekend, you [...]

As a small child the word I probably heard the most was “no”, but as an adult I am hooked on the word “yes”.  “Yes” opens the door to possibilities that lead to opportunities that brings us to more success in both our life and our business.  Sounds simple, but the majority of people today [...]

As Purple Diamond is winding down their short work week with the holidays fast approaching there is one question that popped up yesterday at a holiday open house that I attended at the Cummings Center in Beverly, “is it over yet?”  2009 was not exactly an easy year for local businesses, but it was still [...]