Purple Diamond Blog

Today is my daughter’s 22nd birthday and so I decided to write my marketing blog about birthdays and how wishing a client a “happy birthday” can elevate your status from their vendor to a friend! Why does it matter? Relationship building and connecting on a more personal level has always improved retention of customers.  Why [...]

When was the last time you walked in to a gift shop or jewelry store and there were no price tags on any of the items?  Did you ask the store clerk for help or did you make the assumption that if you had to ask the price you just might not be able to [...]

The first Monday of the New Year is one of those days that can either be the jump you need to kick the year off for your business in a positive way or it can be one that has you feeling tired or overwhelmed.  Hopefully, other than feeling sore from shoveling snow all weekend, you [...]

As a small child the word I probably heard the most was “no”, but as an adult I am hooked on the word “yes”.  “Yes” opens the door to possibilities that lead to opportunities that brings us to more success in both our life and our business.  Sounds simple, but the majority of people today [...]

As Purple Diamond is winding down their short work week with the holidays fast approaching there is one question that popped up yesterday at a holiday open house that I attended at the Cummings Center in Beverly, “is it over yet?”  2009 was not exactly an easy year for local businesses, but it was still [...]

So you decided to jump in feet first in to the sea of the social networking on the internet with your business and you are proud of the profile business pages that you have set-up, but where are the fans and followers? Sure, we all saw the movie with the famous line, “…if you [...]

I am often asked how I find time to attend chamber events, business networking groups, keep up with social networking like Twitter/Facebook/Linkedin , write my Purple Diamond marketing blog AND help my clients with their own marketing and advertising and the short answer is that I work long hours which is made easier with a [...]

Most businesses cut way back this year and did not give raises or bonus money for employees, but now they must decide if their annual holiday customer gift giving and tipping to the mailman and other service providers will be eliminated, too. The good news is that your struggle with this question has been [...]

In good years your company was able to offer holiday bonus money and raises, but this year you have a hold on everything and your team is being asked to do more work than ever before because of lay-offs, how do you keep your workers motivated? History shows that employees who feel unappreciated and [...]

So you are about to embark on a new business venture or maybe you are choosing to “recreate” your existing one, are you struggling with writing the content for your website or brochure? Relax, this is not a doctoral thesis, great marketing is when your message is understood, remembered and motivates me to take [...]