Purple Diamond Blog

Today, I attended a business seminar in Salem, MA. that addressed the financial challenges of new businesses and what they needed for a business plan to receive funding from a bank or other financial source.  In the audience there were mostly people looking to start new businesses that had never owned a business before and [...]

If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond.  We see that each of these components are essential to helping your  business be successful so we look at all 3 [...]

Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems.  As I looked around the crowded store I commented that consumers are addicted [...]

Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a  starter business to market their business with a limited budget beyond the obvious word-of-mouth,  asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers [...]

If you have a business in 2010 most likely you have a website, but are you looking at the traffic reports for your site and other on-line  reports for internet advertising that you are running to determine how successful your on-line marketing footprint is? “Clicks” or visits to your website does not equal an automatic [...]

This past year I have been the director of the Educational Seminars for the Beverly Chamber and yesterday we had an excellent speaker, Keith Boudreau of The Growth Coach, who shared his knowledge about Strategic Marketing.  As a marketing coach and owner of an advertising agency you might think it odd that I was thrilled [...]