“Repetition is key!”, this is a well-known phrase that anyone in advertising will share.  Whether you are doing TV commercials or radio spots or any traditional form of advertising, the schedule’s effectiveness depends upon the message standing out and the frequency of it being heard or seen. It used to be standard that it took 3-5 times for a person to see a TV commercial before they recognized that they saw the spot…..that was when life was simpler and a person wasn’t multi-tasking while watching TV.  Today we are on Facebook, tweeting on our cell phones and reading emails all while watching our favorite TV shows so if you are using any of these ways to reach your potential market you need to understand that one message just won’t be heard.  Don’t think because you posted one announcement on your Linkedin page, created an event page on Facebook  or spread the word on Twitter that everyone knows about a business event you are hosting on a certain day.  You need to post the message many times in the weeks to come on many different social networking sites, hand out numerous flyers, email more than once about it, and if your budget allows it needs to be promoted on radio, TV and print!  Send that message “again and again and again” because repetition and a creative message is the only way to cut through the noise and flood of information that each person has in their life today.  Being nice and not wanting to bombard people with your message leads to poor sales or an event that is not well attended.  Leave the politeness to your competitor because the businesses that are succeeding get their message out by sending it over and over again.  Think of the TV commercials that you say you are sick of seeing….these are the businesses that are getting top sales.  You cannot afford to be shy in business.  If you have an important message you need to be ready to do all that it takes to be heard.  Use everything you can to reach potential clients on-line and in person and be sure to reach them more than once.  And, if you still have not jumped in to using the internet effectively to help promote your business be sure to contact a marketing coach who can teach you how to be successful on-line.

All my best to your success!

~Charlene

“Success wears the Purple Diamond!”

This doesn’t mean that if you are a business about to launch an advertising campaign that you can leave out the internet and just use one of the traditional forms of media like radio spots or a TV commercial, but it does mean that to expand your reach using a combination is the best solution. For instance, if you have created a TV commercial and have placed it strategically on the networks and areas that your target market will most likely view it, be sure to have your web designer add that same commercial to your website!  Make sure that you load the TV commercial to Facebook and share links to your site from other on-line social networking sites and encourage people to check your TV spot out on your website.  Also, use Twitter to drive traffic to your site if you are running sale specials or an event.

The radio commercials, especially on stations that have strong loyal listeners such as talk radio and sports radio stations are key to driving traffic to both your website and your store location. However, this requires an easy domain name to remember since often people are listening to the radio while driving.  With technology being mobile these days, and the streaming radio via the internet, you can see instant traffic to your website after your radio spot airs.  Of course, the message must be appealing and the reason to engage with your site must be part of the commercial spot, but the data is there…..TV and Radio commercials are still working and they are enhanced with the use of the internet.

If you are unsure of what is the best way to promote your product or services or advertise a big sale, consult with an advertising agency or marketing coach to help you define a strategy that will work for you and your budget!

All my best to your success!

~Charlene

“Success wears the Purple Diamond!”