Purple Diamond Blog

As we approach the Memorial Holiday Weekend and the official start of summer many businesses know that this is a time in which their own business slows down because of their clients, colleagues and staff have vacations.  So, what do you do during the slower days of summer which can help to increase sales for [...]

Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable!
LET GO OF YOUR FEAR!

Target marketing cannot work and offer the sales results you need until you let go of your fear.  “EVERYONE” is not a target market. The fear factor is one of [...]

When was the last time you walked in to a gift shop or jewelry store and there were no price tags on any of the items?  Did you ask the store clerk for help or did you make the assumption that if you had to ask the price you just might not be able to [...]

Negative advertising or selling your products or services by putting the competition down is one marketing strategy that has been used successfully by political candidates and by some of the larger companies like Apple and Microsoft. Though this technique has certainly received attention in the political arena and on some TV commercials, is it the [...]