Purple Diamond Blog

Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable!
LET GO OF YOUR FEAR!

Target marketing cannot work and offer the sales results you need until you let go of your fear.  “EVERYONE” is not a target market. The fear factor is one of [...]

This weekend I am busy doing a “marketing check-up” for a new client and part of that requires looking at their website, testing their performance in on-line searches, reviewing their effectiveness using on-line social networking sites and reviewing all the marketing collateral to see if they are enhancing the brand of the business and offering [...]

I have been asked to speak in February to the North Shore Business Forum on the topic of “Target Marketing” and how it is essential to better sales results.  So, what is target marketing and why should a business owner care to know their target market?  Well, most business owners lack a large sales force [...]

With “super sized” meals and a trend of everything going up in size, it is no wonder that many business owners suffer from a sales appetite that far exceeds what their business can support. We live in the world of BIG, BIG, BIG. Every business wants to have the biggest piece of the pie [...]